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It's obvious for everybody that in short time, any business, especially small and middle size companies from economically well developed countries without a very strong Internet presence, will disappear. This will happen because more and more people use the Internet to buy goods and services, all statistics prove that the volume of sales on the virtual market is increasing continuously.

Actually, the traffic on the net is almost doubling every two years, so there is a huge number of potential new customers awaiting for the right services and products. In these circumstances, having an Internet presence is crucial for economic survival. A web site is nowadays one of the most powerful marketing “weapons” that a company can use to conserve or increase its sells. But a more crucial factor as the simple possession of a web site is to have a site developed on expert level, which means to have a website with and appealing design and extremely well optimized for the major search engines, Google and Yahoo!.

The design of a site must be attractive enough to be able to grab the attention of the visitors. But web design is just a small part of the web development process, the other two major components being web programming and search engine optimization (SEO). All three have to compose a well synchronized symphony, otherwise the “melody” will be false and will lead to failure. Of course, there are many secrets that an expert SEO company has to know to develop successful web sites. One of them is the art of storyboarding.

There are different definitions of storyboarding on the net. In advertising terms storyboarding means to make a blueprint for a TV commercial that is drawn to portray copy, dialog, and action, with caption notes regarding filming, audio components, and script. In web design a storyboard HAS to mean something completely different: a visual and textual story describing interaction through a system, respective through the website. Actually, it is the skeleton of a site and also it has to be the first logical step of an expert search engine optimization of ANY site. “But why ?”, could ask some people. The answer is simple: SEO is and ongoing process which has to follow some specific steps and when the succession of this actions is not right then the result will be disappointing!

Many people are confused when they hear about storyboarding and are looking for sophisticated software or templates to make their job. Well, this people have to find out that until now do NOT exist a such software and this is because until now no machine can replace the human brain! Being a logical process, each web site needs a customized storyboard written by expert SEO developers. This storyboard has to be synchronized with all other SEO processes, indifferently of on site or off site optimization factors.

“But what has to contain an expert storyboard?” Well, in one word, keywords. Before to any other action into the long process of the web development, there is necessary a key word research and a selection of the most important of them for the business in discussion. This keywords and key phrases have to be selected on the criteria of the number of searches for a term AND on the criteria of competition. Other very important factors in selection of keywords are the geographical distribution of the people who make that searches, its age, profession and others. Each of them has a bigger or smaller importance in finding the perfect combination of key phrases and words that will be used for the optimization of the entire site.

Storyboarding also goes hand in hand with the structure of the web site, respective with the name of each directory where will be hosted the files of a site. The names of this directories have to be synchronized with the names of the pages which compose a website. For good results on search engines a MAJOR importance has the silo structure design of the website, structure that has to be made also using the results of the keyword selection.

All things described above (but also many others!) must be taken in consideration to create a successful web site. From web design design and programming to search engine optimization (SEO), everything must be done on expert level to achieve great results. This cost time and money, but when the goal is to have a strong and profitable business no effort is too much!

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